Three Farmers Quinoa
With big dreams of bringing Australian-grown quinoa to the Australian public, three farmers wanted to create a brand that captured their trail-blazing story.
The logo featured customized hand-drawn type, textural details and a bright color palette. This was further extended into a rich visual language, including custom hand-drawn lettering, and whimsical illustrations.
The packaging used a bold hand-rendered typographic approach and solid yellow to cultivate strong shelf-appeal and brand recognition.
On the website eye-catching photography, a well-crafted narrative and features such as a recipe portal offered the consumer the opportunity to connect with the brand and product on a deeper level.
Three Farmers Quinoa is now a recognized product available in most major supermarkets in Australia.
ART DIRECTION & PRODUCTION:
Logo & Identity | Business Cards | Website | Packaging
Work completed at The Globe Advertising and Design